Rob Armstrong
Managing Director

Rob is a seasoned motorsports promoter with three decades of experience across a wide range of series and events. He started his career as a lawyer and client manager at IMG before helping Sir Jackie Stewart and his son Paul to set up, develop and sell their eponymous Formula 1 team to Ford.

Rob rejoined IMG as Global Head of Motorsport and for well over a decade focused on motorsport promotion including buying and reviving the FIM Speedway World Championships and, in partnership with the FIA, creating the FIA World Rallycross Championship.

Max Welti
Sporting Director

Max brings a wealth of experience and motorsports advisory capability to SuperCharge and has a unique understanding of developing motorsport platforms to showcase technical innovation and build brands. He has managed and advised global motorsport programmes for manufacturers including Audi, BMW, Ford, Lamborghini, Mercedes, Porsche and Volkswagen.
A former Swiss sports car champion, Max began his post-racing career with Sauber and managed the team’s famous Mercedes victory at Le Mans. He repeated the feat as Global Motorsport Director for Porsche AG and created F1’s longest running support series, The Porsche Supercup. He subsequently led the Red Bull-Sauber-Petronas team to its first sustainable successes in F1 and directed the title winning A1 GP Swiss National Team as the team principal.
For the past decade Max has been a member of VW Group’s Motorsport Steering Committee and in a similar advisory role with BMW Group

Willy Rampf
Technical Advisor

Willy is SuperCharge’s technical advisor and has brought four decades of global motorsport experience from Formula 1.

He started his career at BMW as a road car engineer before taking up a position as a Formula 1 race engineer with Sauber in 1994. He spent 14 years with the team, punctuated only by a foray into two-wheeled motorsport with BMW Motorrad. Willy departed Sauber in 2010 and joined Volkswagen Motorsport as Technical Director between 2011 and 2016. More recently Willy has been a technical advisor to VW Motorsport and supported their IDR project.

Torben Olsen
Operations Director

Born into a Danish motorsport family, Torben moved to London in 2005 after graduating from Aarhus Business School taking a position with sports marketing agency Benfield Sports International (BSI). He quickly rose through the ranks at BSI, which owned and promoted the rights to the FIM Speedway World Championships, and was part of the management team that was bought by IMG in 2007.

At IMG, Torben went on to lead the speedway business - promoting world-class events, adding new venues and markets to the global calendar and driving commercial revenue. This success led to his promotion to Vice President and Managing Director of the FIA World Rallycross Championship before joining SuperCharge in 2019 to drive the venues and operations side of the business.

Cameron Maultby
Commercial Director

Cameron brings two decades of commercial motorsport experience to SuperCharge. He is an established business development professional with previous senior sponsorship roles at Jaguar Racing, Red Bull Racing and Marussia Virgin Racing Formula 1 teams.

More recently, Cameron was Chief Marketing Officer at the Envision Virgin Racing Formula E Team, where he was part of the original team that managed its operations as it became one of the series’ leading outfits. During this time he was also responsible for building the purpose-driven brand across all marketing functions as well as driving commercial partnerships.

Cameron brings his extensive experience to lead SuperCharge’s commercial operation and deliver its commercial partnerships programme.

Nicola Sands
Head of Marketing

Nicola has over twenty years’ experience managing public relations and strategic sports marketing of elite athletes, promoters, partners and media.

She led the marketing and media function of the IMG-owned FIM Speedway World Championships and latterly was Marketing Director for the Guinness PRO12 Rugby Championship.

Nicola joined SuperCharge in January 2019 as one of the first members of the executive team to drive the brand and marketing function of the series.

Alan Chan
Financial Director

Alan graduated from University College, London with a first-class honours degree in Mathematics and went on to join Deloitte UK where he qualified as a chartered accountant.

In 2015, Alan joined the start-up Haas Formula 1 Team and spent over four years with the new American team at their European headquarters in England. Promoted to Global Financial Planning and Analysis Manager, Alan was responsible for all finance matters for the UK and Italian subsidiaries as well as shareholding reporting to the US parent company.

Prior to joining SuperCharge, Alan was Group Finance Manager at innocent drinks, managing external reporting, tax planning and compliance partnering with Coca-Cola, innocent’s parent company.

Nigel Newton
Advisor

Nigel brings over twenty years of motorsport financial experience to SuperCharge. He was Finance Director of Stewart Grand Prix Formula 1 Team from inception and part of the senior management team that sold it to Ford Motor Company in 1999. Nigel remained as Financial Director of the re-branded Jaguar Racing team for a further three years before moving to the British Racing Drivers Club as CFO, returning to Red Bull Racing as Financial & Administration Director in 2005.

Following a five year spell as Finance Director leading several financing rounds for a venture capital-backed medical diagnostics company, Nigel joined the newly formed Haas F1 Team in 2014 as European Business Manager, working closely with Team Principal, Guenther Steiner, to establish the team's operations in the UK and Italy.